How KraveBeauty Benefits the Planet

If you’re looking for a skincare brand that prioritizes sustainability, look no further than Krave Beauty. This South Korean company is dedicated to minimalism in an overwhelming beauty industry, promoting a cleaner planet by cutting out excess products.

Krave Beauty aims to trace and source all its ingredients ethically. They’re also Climate Neutral Certified and Plastic Neutral Certified, which is a step towards a Zero Waste economy.

It’s cruelty-free

The beauty industry has embraced the cruelty-free trend, which means that no animals have been tested on any of the products they sell. This is a great way to support the planet and protect animals, and it’s also a great way to shop for your skincare needs.

Krave beauty has a clear focus on animal rights and sustainability, so you can feel confident that they’re cruelty-free and vegan. All of their formulas are non-irritating and fragrance-free, so you can be sure they’re safe to use on sensitive skin.

They also follow the 3Rs (reduce, reuse, recycle) when it comes to their packaging. For instance, the brow balm is packaged in a reusable bamboo compact or in a seed paper refill envelope that can be composted and planted into wildflowers.

Other sustainable business practices include shared values and ideals with partners, and sourcing ingredients that have been traced. Additionally, the brand donates 1% of their sales to environmental conservation projects.

It’s sustainable

KraveBeauty is on a mission to humanize the beauty industry for people and planet. Their products are cruelty-free, vegan and sustainable – and they’re committed to using eco-friendly packaging.

They also promote sustainability through their community and education programs. They’ve opened discussions on overconsumption and market saturation in the beauty industry on social media, and they are planning community workshops and programs to teach members about sustainability practices.

To achieve their goals, they use a “3R” business strategy: reduce, reuse and recycle. For their latest makeup remover, Makeup Re-Wined, the brand sourced cold-pressed grapeseed oil from Salute Sante, an upcycled byproduct of wine production in Napa Valley, California.

In addition, KraveBeauty is a Climate Neutral Certified company and uses post-consumer recycled (PCR) polyethylene terephthalate (PET) bottles for their product packaging. These initiatives help them reduce their carbon footprint and are a great step towards becoming plastic neutral.

It’s affordable

Founded in 2017 by beauty influencer Liah Yoo, Kravebeauty aims to help consumers reduce skincare waste and adopt more sustainable practices. Rather than testing new formula fads or trying to fix skin problems by overusing skincare products, the brand wants to educate its customers on how to listen to their skin and make informed decisions about what they use.

One of their most popular products is their Great Barrier Relief serum, which soothes and replenishes a damaged barrier to help balance sensitivity, calm breakouts and even out skin tone. It contains 10% Calophyllum Inophyllum (tamanu) seed oil, which is a good source of fatty acids and can help repair a dehydrated or damaged skin barrier.

The Matcha Hemp Hydrating Cleanser is another product that’s worth checking out if you want hydrating and gentle cleansing without stripping your skin of its natural oils. It contains key ingredients like matcha and hemp seed oil in a gentle jelly cleanser that lathers without drying out your skin.

It’s effective

KraveBeauty products are formulated to work with your skin’s natural ecosystem and are free of toxic synthetic fragrances, comedogenic essential oils, and potentially irritating animal byproducts.

This is why they are effective, especially for sensitive and acne-prone skin. They also aren’t harsh and can even help reduce redness and irritation.

In addition, their cleansers are infused with anti-inflammatory ingredients such as Quillaja saponaria bark extract to soothe and calm your skin. They also contain mild surfactants to remove dirt, oil, and makeup without stripping your skin of its natural oils.

Another great benefit of the brand is that they have made sustainability a central part of their business. This is evident in their social media posts and their community workshops.

In particular, they have been working to reduce waste in the beauty industry by upcycling cosmetic packaging into new and innovative skincare products. This is also a sustainable business practice, as it reduces the amount of packaging that ends up in landfills.