One of the best benefits of brewing your own beer is that it can be made from ingredients that are naturally high in vitamins and antioxidants. This means that the beer you make can be a better choice than a beer that has a high sugar content. Whether you’re looking for an alcoholic beer or a non-alcoholic beer, this is a great way to add a healthy twist to the drinks that you consume.
Non-alcoholic craft beer sales are reaching historic highs
The non-alcoholic beer industry has experienced unprecedented growth in recent years. According to estimates, total sales of the beverage will reach $395 million by the end of August 2022. This is a number that should continue to increase in the coming years.
There are several factors influencing this growth. First, the health-conscious consumer is growing in size. Second, the rise of craft breweries is changing consumers’ attitudes towards alcohol-free beer. Third, the price point has increased to accommodate the higher-quality products. Finally, retailers are benefiting by increasing their purchases of non-alcoholic beer.
While non-alcoholic beer has been around for decades, it has been a niche market. Most of the products available in the category are bland, German-style lagers. Some are more flavorful. Despite this, a recent survey found that 3/10 consumers actually enjoy the taste of non-alcoholic beers.
Low-calorie beer is a millennial brand
The craft beer market has seen a rise in low calorie beer. This is the result of a demand by consumers for lighter beers. And with more than 52 percent of Americans trying to cut back on their drinking habits, the market has become increasingly competitive.
One of the leading craft breweries, Dogfish Head, recently released two low-calorie options. Namaste, a 4.8% Belgian-style white ale, and SeaQuench, a dry-hopped, slightly bitter ale, both feature the health benefits of sea salts.
In addition to being low in calories, a variety of other health benefits are noted for these beers. For example, Slightly Mighty, a Belgian-style pale ale, has a small amount of carbohydrates, and is brewed with monk fruit extract.
The company’s marketing efforts
Athletic Brewing is an American-based craft brewery producing non-alcoholic beer. It is headquartered in Stratford, Connecticut, with production facilities in San Diego, California. In the future, the company plans to grow its business nationwide.
Its flagship beers are Run Wild Golden IPA and Upside Dawn Golden. Both beers are available in a variety of formats. The Upside Dawn Golden has been recognized as the “Best USA Gluten Reduced” at the 2021 World Beer Awards.
Founded in 2017, the company has received several awards, including the Ad Age’s Best of Craft Beer list in 2022. It also landed on Fast Company’s “Brands That Matter” list in 2021.
It’s a millennial brand
If you’re a beer drinker who isn’t afraid to try a non-alcoholic beer, then you’re in luck. Athletic Brewing is one of the biggest players in the alcohol-free beer game, and they’ve recently announced plans to expand into additional markets.
The brewery specializes in crafting modern and traditional styles of beer, such as IPAs, Amber Lagers, Pilsners, and Stouts. Its offerings don’t compromise taste or health. But the real innovation here is their e-commerce model, which lets consumers order directly from the brewery.
The company partnered with a number of athletes to launch their campaign. This includes Texas Longhorns running back Bijan Robinson and Ohio State quarterback CJ Stroud.
It’s partnered with organizations like USA Triathlon
When USA Triathlon, the nation’s premier triathlon organization, announced its sponsorship deal with Athletic Brewing Company in January, it was the first national governing body to partner with a non-alcoholic beer producer. Through the partnership, Athletic will support USA Triathlon events and races across the country. It will also work with other partners to increase the brand’s reach and impact.
Athletic is committed to providing an alternative to alcohol, while maintaining a positive impact on communities. The company donates 2% of sales to parks, maintenance and environmental causes, and 1% of revenue to non-profit organizations. Additionally, it is the leading American non-alcoholic craft brewer.
It’s sponsored 16 male and female student-athletes
The Athletic Brewing Company is a craft beer company based in Stratford, Connecticut. They sell a wide assortment of beers including IPAs, DIPAs, Stouts and Pilsners. Their website makes it easy to find a retailer in your area that carries their product. In addition, they offer a monthly beer club that gives members access to new releases and exclusive discounts on their products.
Not to be outdone, the company also has a brand ambassador program. This program allows athletes to share their achievements and accomplishments with the world. Some of the company’s best athletes include South Carolina women’s basketball guard Breal, Ohio State quarterback CJ Stroud, Texas Longhorns running back Bijan Robinson and more.